Our Top 5 Best Free Video Editing Software For Small Businesses

Make your brand stand out! Unleash the power of video against the overabundance of text-based content. About 81% of websites and businesses are shifting to videos for their marketing campaigns. Here’s the big question: Do you belong to 81%? 

Video is a great medium to promote your products and services online. It’s clearer and more appealing compared to text content. The truth is, web content is shifting toward video-based content. It’s especially obvious from SEO and content marketers. 

Statistics show that about 50% of marketers are combining video on their YouTube and social media channels. Here’s the fun part. An estimated one-third of all online activity is spent on videos. 

So, if you want to grow your organic traffic, make sure you use videos however, if you haven’t tried video editing before, you might want to begin with a software that suits the needs of beginners. 

With that, we gathered a list of the best and free video editing software so beginners will not worry about added costs. 

VSDC Video Editing Software 

Pros: 

• Non-linear editing
• Excellent choices of transitions and effects 
• Easy to use 
• Supports 120fps video export 

Cons: 

• You need to disable hardware acceleration when exporting videos 

Pricing: Free; $19.99 for the Pro version

OS: Windows

VSDC is feature-rich, non-linear software that could go toe-to-toe with most of the premium software. The platform allows you to create videos from a combination of other video clips, images, and audio files. It supports 1980 x 1080 video resolution with a 30fps maximum frame rate.

It also comes with a built-in screen capture feature that allows you to record videos and taking images from your computer. It’s a great tool for tutorials and reviews. Likewise, it offers a wide range of video and audio filters with fancy transitions. 

Blender Video Editing Software 

Pros: 

• Customizable user interface 
• Wide range of visual effects 
• Extensive modeling set of tools 
• Complete range of animation features 

OS: Windows, Linux, MacOS

Pricing: Free 

Blender software is famous for 3D animation. This is the first thing that comes into people’s minds. It has a great 3D animation, 3D modeling, and sculpting tools with a built-in video editor that can compete with other brands. It’s a versatile software that stands out from the rest of the free video editors. 

Blender has 4 editing modes such as 2D Animation, Sculpting, VFX, and Video Editing. You can finish the basic and advanced 3D visual effects in one comprehensive software. 

Shotcut Video Editing Software 

Pros: 

• 4K resolution 
• Direct imports directly to the project 
• Comes with audio and video filters and effects 

Cons: 

• Fewer transitions 
• Not intuitive 
• Doesn’t support other site sharing 

OS: Windows, Linux, Mac 

Pricing: Free 

Shotcut is an open-source, cross-platform video editor, and it’s free. It supports a wide range of formats, including 4K resolution. However, most users appreciate this tool’s audio toolset. This video editing software is the ideal platform for those who don’t want to pay extra bucks. 

You can expect everything with Shotcut as what you can expect with an open-source application. It comes with basic trimming and joining. The timeline display shows an audio waveform; all you need to do is drop a new clip into the track. You can then snap it into the left or leave a blank space according to your preference. 

Shotcut has a good combination of guidance and freedom. In addition, it includes a Split option at the Playhead button, just as you can expect to find for a premium software like Adobe Premiere Elements. 

OpenShot Video Editing Software 

Pros: 

• Beautiful interface 
• Regular updates 
• Multi-platform 

Cons: 

• Slow effects 
• Some features don’t actually work 

OS: Windows, Linux, Mac 

Pricing: Free 

OpenShot is a free video editing app that works with major operating systems like Windows, Linux, and Mac. It has a basic interface, but it’s equipped with everything you need in a video editing app. The platform allows you to switch between Simple and Advanced views, which depends on the amount of information you need to see on your screen at a given time. 

Moreover, the interface is highly customizable, depending on your preference. OpenShot supports a wide range of audio file formats, images, and video codecs, including 4K. It also comes with powerful transitions and 14 different effects. 

OpenShot includes several customizable keyboard shortcuts for almost everything you need when you’re editing. You can even start editing the clip directly from the main Preview window. All you need to do is select and choose Transform. This video editing software shows some potential, and it’s being updated regularly. 

Movie Maker 10

Pros: 

• Easy adding of music, text, and titles 
• Works well with all major media formats 
• Customizable interface 

OS: Windows 

Pricing: Free 

Windows Moviemaker is a capable video editing software for a wide range of video projects. It’s good enough for editing videos that do not require complex effects. It comes with an accurate cut and paste functionalities and a variety of tools, depending on the user. All these tools allow smooth transitions with clean overlaying of music. 

Likewise, you’ll surely love its ability to input different sets of text during specific times. Also, it has a pretty intuitive interface. This will allow you to make beautiful video projects even if you have little to no video editing experience. You have a lot of options that you can play with. All in all, Movie Maker 10 is a great free video editing software.